Your Money Matters focuses on a topic which touches the lives of everyone. So it will generate immense interest, and to capitalise on that, we’re supporting it with a comprehensive marketing campaign across a broad range of media.

NEWSPAPERS AND MAGAZINES
Carefully targeted national and local press will carry prime location ads for three months leading up to the exhibition. The ads will be designed to appeal to potential visitors from a wide range of backgrounds and financial situations. Separate, dedicated supplements will be used in the week before the event to highlight the exhibition’s many attractions and opportunities. The response from every advert will be assessed for both quantity and quality of registrations, and the campaign will be planned and updated to maximise response.

PR
Working with a nationally renowned agency, Insight Events Ltd. will use a series of interviews, articles, surveys, competitions and news releases to ensure Your Money Matters benefits from high profile press coverage, in the months before the show. Using topical issues associated with the event, the coverage will encourage potential visitors to increase their personal financial responsibility by using the services of the exhibitors, before, during and after the event.

Insight Events has a successful track record of achieving very effective PR exposure on TV, radio, newspapers, magazines and the Internet.

INTERNET AND EMAIL
The show website www.yourmoneymattersshow.com will be the main source of ticket registrations. The site is promoted online using the latest search engine optimisation techniques, plus extensive email marketing from partner organisations and associations. Hundreds of related websites will feature a series of promotional web banners driving potential visitors to register through the show site. Insight Events will also use a co-ordinated series of viral campaigns promoting both the show itself and the website using associated themes and topics.

INFORMATION LEAFLETS
Over 400,000 information leaflets will be distributed prior to the exhibition, through a large group of partner organisations, including government, commercial and charity bodies and associations. Leaflets will encourage potential visitors to register and attend Your Money Matters by highlighting the event’s headline features, seminars and exhibitors.

RADIO
In the final build-up to the show, breakfast and drivetime spots will be used to generate registrations and visitors to the event. The main stations used will be Virgin, Capital, Heart, Magic and LBC.

OUTDOOR MEDIA
During the month prior to the event, over 100 billboard and other sites will be used to encourage registrations and visitors to Your Money Matters